Reporting and IT

• About Field Marketing
• Extended & Leasing Salesforce
• Compliance Audits & Problem Solving
• Merchandising: basic to high profile
• Mystery Shopper Programmes
• Face-to-Face Interaction
  • Sampling & Demonstrations
  • Roadshows & Events
  • Experiential Marketing
• World Class Reporting
• Proactive Insight & Evaluation
• Support Services

EFMP companies recognise the knowledge value their field teams can bring to clients.

Valuable data and knowledge about brands, customers and consumers is captured at point of purchase and point of influence and often relayed to the client in real-time, or comprehensively reported on a daily or weekly basis - with insight and recommendation for action.

Significant trade, consumer and asset databases are managed on behalf of clients, and field teams are managed by sophisticated journey planning and reporting tools.

• structured by country/region/group/store
• managed at one central point and/or by country or by retailer
• so, for example, a total picture for EU or France or Carrefour